Who We Are

AB Fits is the brain child and dream of Howard Gee. Now into its third decade, the San Francisco native and his team continue the mission to bring all people, everywhere, better denim along with premium clothing and accessories. It's starts with an incredible eye and finishes with a highly personal touch.

Howard's deep knowledge and fit expertise has built a long-loyal customer base. And, though his offerings have expanded since those early days, he is still very much focused on finding and fitting the best denim, tops, bottoms, and outerwear available from some of the most unique designers around the globe.

AB Fits provides up-front personal service to clothe their customers in a global assortment of cherry-picked men’s and women’s premium, design-forward styles. Like being located on the oldest street of San Francisco in the neighborhood that gave birth to Beats, the store puts people in clothes that embody character, quality and that something that you know when you see it, but you can't put a name on it.

We look forward to helping you.